Written by Scot McKay – Creator of Invincible – Take Your Power Back.
Let’s talk about someone who deserves to be covered in WAY more detail than I’ve ever shared before.
It’s clearly time to do so, because I’m getting more and more e-mails from guys who are going on dates with her often leading to long-term relationships with her.
I’m referring, of course, to the infamous “double-standard chick”.
On the surface, she’s probably beautiful, intelligent and possibly even fun to be with.
But after only a short time of hanging out with her, you start to realize that something doesn’t feel right.
Essentially, you feel like she’s got rights and privileges that you aren’t free to reserve for yourself.
Worse, you feel as if you’d be either selfish or flat-out ridiculous were you to make an issue of it in any way.
For example, she is disappointed, hurt or even straight-up angry when you even so much as glance at another woman at the mall.
Whether you actually did so or not is unimportant. She believes you did, so you’d better stop it.
Meanwhile, she has quite a number of guys in her life who are “just really, really, really good friends”.
When they show up, they hug her, banter with her and behave in a manner that you are all but sure is flirting.
And sure enough, she hits them on the shoulder and giggles in return.
Sometimes, she even hangs out with them…as in on a “1-on-1 basis”. They get sushi. Study together. Get a few drinks.
And sometimes she sort of gets too tired to drive home, so she crashes at his place… on the couch, of course.
That’s all okay, though, because he’s “like a big brother” to her.
Do you say anything when this goes on?
After all, that would make you appear insecure.
You’d look like you were threatened.
And that’s not very masculine
. You’ve been taught that being “needy” is a bad idea. So you back off.
But the fact remains that you know if you were to hang out with other women like that, she WOULDN’T put up with it.
So how does she get away with this?
Simply put, she’s got a DOUBLE-STANDARD working.
And YOU, my good man, have BOUGHT INTO it.
The programming goes something like this:
Believe all men are dogs, only want one thing, and therefore are untrustworthy.
Believe that women, on the other hand, are the ones who are universally committed to faithful relationships and monogamy.
All they want is “Mr. Right”.
Women are givers of life and nurturers, whereas men are the ones responsible for wars and strife. So if there’s a problem, it’s the guy’s fault…
And WHEN there’s a problem, the guy’s response is expected to be one of aggression and oppression toward the more passive woman, who is in danger of being physically and/or emotionally abused at any given moment.
So the end result of such programming is that a woman considers herself inherently trustworthy.
She knows SHE wouldn’t cheat or anything.
Meanwhile, however, since you are a guy, what are understood to be YOUR “inherent” traits must be kept under lock and key.
“But wait a second,” you ask, “all I really want is a great girlfriend. And even if I am dating more than one woman, I’m honest and respectful about it. And hey, it’s not like I’ve started any wars lately. I’ve never even been in a fistfight.”
“Besides,” you say, “every time I’ve ever seen an episode of ‘Cheaters’ there’s as many women on there running around as men.”
So how did this happen?
Moreover, how is it that we as guys can watch ourselves getting “pawned” right before our very eyes, yet we feel much more comfortable pretending it “isn’t what it looks like” rather than standing up to the “double-standard”?
And why do we feel compelled to tell her to “have fun” with a wave and a smile when she goes out with her friends to a bar or club-looking hotter than we’ve seen her in weeks-when we’re loaded down with guilt if we go to the sports bar on a Saturday afternoon to watch the game and have a beer or two with the guys?
Here it is:
You’ve ALLOWED YOURSELF to take on the archetypal guilt of every other guy before you who allegedly acted like an I/J (Idiot/Jerk).
In other words, you believe women are the “oppressed” race, and that you are part of the social group who is historically responsible for the “oppression”.
So you walk on eggshells.
After all, you most certainly want to be part of the solution rather than the problem.
You want to correct millennia of errant behavior on the part of men everywhere-all the way from dragging women into the cave by their hair to paying them less per hour compared to men for the same type of work.
You might even subconsciously feel it’s incumbent upon you to make “restitution”, as preposterous as that sounds when printed in black and white.
And “Double-Standard Chick”? She’s more than happy to allow you to take that on.
In fact, even years into a long-term relationship when guys are getting nagged a lot, it’s often because of unresolved “double-standard” issues.
Well, either that or she’s doing all the housework.
So let’s talk some sense here for a second.
First of all, consider that there are quite a few women who are reading this newsletter.
They’re definitely out there, and they read because they like hearing what I tell you guys about how to be a great man.
But some have taken the bait regarding the concept I’m talking about here also. In fact, in many cases it’s hook, line and sinker.
So I’ll likely get a smattering of angry e-mails from a few of them.
They’ll write me and accuse me of being negative toward women simply because I’m attempting to debunk the “double-standard”.
The truth, however, is that I’m exhorting a more positive representation of one another by BOTH MEN AND WOMEN.
Know this, gentlemen:
Not EVERY woman subscribes to the “double-standard”.
Some believe that great men of character-like you-exist.
They’d rather avoid negative influences in their life, think the best of a great man who comes along, and focus on having a healthy relationship.
This means that if you are indeed that “Big Four” guy (masculine, confident, ability to inspire safety/security, high-character) you should EXPECT that such a woman will respond positively to you.
After all, you will share mutual respect and have each other’s best interests at heart.
Sound too good to be true?
If so, your reality needs an overhaul.
When you BUY IN to the “all male behavior is bad behavior” concept, you begin very quickly to feel actual, raw SHAME over simply being male.
This is particularly messed up because WOMEN LOVE MEN.
So even as you begin to “camouflage” your masculinity out of shame for all the “bad stuff” men have done to women over the years, you become LESS ATTRACTIVE.
And “Double-Standard Chick”?
She simply becomes even more annoyed by you, leading to what?
You guessed it… a greater feeling of freedom towards treating you with disrespect.
A caveat here.
“Double-Standard Chick” may indeed be quite a gifted manipulator.
But then again, she may be a perfectly well-meaning woman who happens to have been subject to the SAME faulty programming as YOU.
So the ultimate irony?
Even those women who are beholden to the “double-standard” aren’t always particularly thrilled about it.
If you think about it, that makes the whole thing even more messed-up than previously thought.
So what does all this mean?
It means that you DO have the right to consider yourself a REAL MAN and not the living perpetuation of “caveman culture”.
Therefore, it ALSO means that you need not passively endure the “double standard”.
ULTIMATELY, it means that YOU must LEAD.
You must stand up, speak on behalf of mutual respect-by name-and announce that your intention is to respect women and enjoy the company of those who respect you in return.
And if that’s not part of her plan, you wish her well.
Sound almost too easy?
But the key here is to remember, as I alluded to, that some women who live by the “double-standard” are actually disgusted by it nonetheless.
You should see the e-mails from women we get who expect the worst of guys, only to get annoyed when they act “nice” thinking it’s simply an indicator of a more covert form of “bad behavior”.
Usually, the guys they write about were tiptoeing around trying not to hurt the woman’s feelings…not wanting to be the “oppressor”.
Not always, of course, but usually.
Now listen, I’m not about to make some Pollyannaish assertion that everyone on Earth is an angel.
I fully get that there are indeed bona-fide I/Js out there.
And by the way, guys, they’re giving great men like you a BAD NAME.
And similarly, there are women who mean well and those who do not.
No matter whether you are a man or a woman, you must DESERVE WHAT YOU WANT!
If you want to be respected; if you want someone of high character in your life, then you MUST kill the “double-standard” programming and expect the best from members of the opposite sex.
How Do You Talk To Women Without Getting Shamed Or Arrested Nowadays?
Unless you’ve been hiding under a rock, you’ve been shocked and amazed by how brazen the anti-male movement has gotten.
The #MeToo hashtag is purposefully vague so as to shame practically any male for virtually any “offense”, all the while cheapening actual sexual assault and fostering a victim mentality among more women than ever.
And the pace at which the rich and famous are being called out, shamed and being ruined for sexual offenses–sometimes without any hard evidence, let alone due process–is enough to cause any man to run for his life.
But see, the truth is you’re NOT one of those guys.
You’re not a monster simply because you’re male and heterosexual.
And just because so many are being hit with allegations doesn’t mean you’re next to be accused.
Meanwhile, the vast majority of women are still 100% female and heterosexual. They never wanted it to come to this either.
Bold, confident masculinity is what turns on feminine sexual urges.
Sex is the most powerful force in the universe, and—news flash—politics can’t stop it and more than you and I could stop a freight train.
Remember, without you women are left unsatisfied…AND the human race would be extinct in 100 years.
So how do you wrap your head around this?
How do you attract women and interact with them without ever having to worry about them blowing the “sexual harassment” whistle on you?
How can you–even as a regular, decent guy–expect to initiate physical, sexual contact without having the “rape police” called on you?
These are the questions men ask my friend and long-time dating coach Scot McKay every day.
Hell, even WOMEN are writing him asking why men don’t even LOOK at them anymore, let alone talk to them or ask them out.
Obviously, it’s all spiraling out of control at breakneck speed.
Just yesterday I read an article about how male managers aren’t even hiring women anymore, and male employees are practically begging their bosses not to be put in the “socially perilous” position of working with women.
It’s gotten to where nearly ALL of us see virtually ANY interaction with ANY woman as a surefire way to have our reputations, careers and even our very freedom itself brought to ruins…again, all without due process.
So WHAT ARE WE TO DO?
I mean…should we drown in porn and die alone?
Hell no. There are rational, objective answers…and they make perfect sense when you know the truth:
Guys, this is what Invincible is ALL about.
I began work on this magnum opus project several years ago, shortly after the “street harassment” videos started sprouting up on YouTube.
Indeed, most of us saw this coming, but unlike others who stuck their head in the sand hoping the toxic gender politics would eventually subside and go away, he knew we had to hit this head on.
Your masculinity and your very future was, and remains, at stake.
Invincible brings answers, and it delivers actionable steps to succeed with women despite the current state of affairs in the world.
Leave that sinking feeling of frustration behind and take your power back, once and for all.
There’s nothing better than rising above the social melee surrounding male/female relations nowadays and getting the women you want ANYWAY…even as they adore you for it:
Don’t Let The Shamers Win!
The real, feminine women out there are waiting for you to step up.